Big Picture Website

Objective

Define the company’s personality and values through a fresh digital presence to attract global tech prospects.

Audience

‍Marketing managers at technology companies seeking innovative engagement strategies.

Design & Development Process

I began with an intensive research study to imbue the site with a sense of "innovation," reviewing competitor trends and deciding on a dark mode aesthetic with gradient backgrounds. I used Figma and Illustrator to craft a fresh, iconic logo designed specifically for visibility in the digital landscape. To organize content logically, I developed a detailed website flowchart that mapped an efficient client journey for high-level marketing managers.

The technical build was executed using WordPress and Elementor Pro, supplemented by custom CSS code to ensure full responsiveness across all devices. For intelligence and data-driven improvements, I installed the Jetpack stats plugin to monitor visitor behavior and integrated an autonomous AI Agent Chatbot to guide users. I further optimized the user experience by implementing a custom search page using Algolia’s AI search technology to provide more accurate, personalized results.

Outcomes & Achievements

• Achieved measurable performance growth in website statistics after a few months of analytics monitoring.
• Equipped the team with a clear style guide and flowchart that simplified the acquisition of new enterprise clients.
• Successfully repositioned the agency to appeal specifically to global tech companies.