Canon - Launch Collateral & Presentations

Context

European launch collateral had a structural problem. The technical team needed specification accuracy, marketing needed brand narrative, and the existing templates could serve one or the other. Deliverables were product one-pagers and full catalogues.

Audience‍

Canon's retail teams and in-store consumers, plus the internal executive stakeholders signing off each product launch.

Decisions

The substantive work was not the layout but the structure: rebuilding the templates around reusable elements, paragraph styles and character styles, so fonts and colours could be updated centrally rather than page by page. Canon had introduced new brand guidelines, and the system had to absorb a brand change without being rebuilt.

Design

I owned these projects end to end, from the initial brief through to final production, working directly under executive stakeholders across fast product-launch cycles. The core of the work was architecting complex InDesign brochures and large-format catalogues built to hold up across multiple markets.

Rather than treat each asset as a one-off, I built modular design systems — master pages and reusable component libraries — so a catalogue, a one-pager, and a retail poster all stayed consistent without being rebuilt from scratch each time. Every asset was produced to Canon's global Brand Corporate Identity and checked against it before sign-off.

Outcome

• Several of my layouts were adopted as official Canon templates and added to their official brand database — my work became the standard other designers built from.
• Delivered modular brochures, one-pagers, and catalogues for major global product launches, on the timelines those launches demanded.
• Held strict consistency with Canon's global CI across every market and format — print and digital — with each asset verified against brand guidelines before release.
• Distilled complex technical specs into layouts a shopper could actually navigate, without losing the accuracy the product teams required.